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Leader to Leader

Hear directly from today's most-respected thought leaders as they

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Other Publications of Interest
Corporate Philanthropy ReportCorporate Philanthropy Report is the monthly newsletter that covers the latest trends and best practices in corporate and foundation giving and provides grantmakers and nonprofits the tools they need to maximize the impact of charitable efforts.

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Board and AdministratorBoard & 
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istrator
  is the monthly newsletter for nonprofit executive directors, CEOs, administrators and directors of nonprofit organizations who want to work successfully with their boards and need effective tools to help educate board members in their proper roles.

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Mike Sheehan

Corporate Citizenship: Good for Business; Good for Employees

November 28, 2013

There’s the oft-cited aphorism that companies can—and should—“do well by doing good.” Last year I was on a panel at Boston University for incoming MBA students. They were asked, “How many of you think a company has an obligation to give back to the community?” I was pleasantly surprised to see that they all raised their hands.

I then had the unpleasant task of telling these civic-minded young people that I believe they are wrong. A company doesn’t have an obligation to give back to the community. A company’s obligation is to shareholders. That said, any business that doesn’t give back, one way or another, is crazy. You can call giving back what you want: corporate social responsibility (CSR), corporate citizenship,  being a part of the community. And there are many ways to do good. Writing checks, doing pro bono work, matching employee donations, giving workers paid time off to do volunteer work. But the bottom line is the same: Giving back, however you choose to do it, is the right thing—for you and your employees.



Frances Hesselbein

Confidence in Leadership

October 23, 2013

A resource I have long found valuable is “A National Study of Confidence in Leadership,” from the Center for Public Leadership, John F. Kennedy School of Government, Harvard University. On page 4 is the National Leadership Index 2012, which poses the question, “How much confidence do you have in the leadership of the following sectors?”

For the second consecutive year, only two sectors measured in this year’s report—military and medical leadership—received above-average confidence scores.

These are the five sectors with the highest level of confidence:

1. Military

2. Medical

3. Nonprofit and charitable

4. Local government

5. Religious



Lee Cockerell

The Customer Rules

September 24, 2013

If you want to provide sensational service to your customers—or your patients, guests, passengers, clients, or even students—every single person in your organization needs to understand one basic principle: the customer rules. That means the customer is in charge; like a king or a queen, he or she sets the standards, establishes the tone, and in one way or another dictates policy.

 

Service is the order of the day in our era, and serving customers with excellence will be the core ethos of successful companies in the coming years. Leaders who understand this will see their companies thrive instead of just survive. Stephen Denning, author of The Leader’s Guide to Radical Management: Reinventing the Workplace for the 21st Century, calls our present era the Age of Customer Capitalism, meaning that power has shifted from the seller to the buyer. “The advent of global competition, customers’ access to reliable information and their ability to communicate with each other through social media has meant that the customer is now in command,” he writes. “The shift goes beyond the firm paying more attention to customer service: it means orienting everyone and everything in the firm on providing more value to customers sooner.”



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Meet the Editor

Frances Hesselbein
Editor-in-Chief

One of the most highly respected experts in the field of contemporary leadership development, Frances Hesselbein is the president and CEO of the Frances Hesselbein Leadership Institute (formerly the Peter F. Drucker Foundation for Nonprofit Management). In 1998, Mrs. Hesselbein was awarded the Presidential Medal of Freedom, the highest civilian honor in the United States, by President Bill Clinton. The award recognized her leadership as CEO of Girl Scouts of the USA from 1976 to 1990, her role as the founding president of the Drucker Foundation, and her service as ‘‘a pioneer for women, volunteerism, diversity, and opportunity.’’

Bruce Rosenstein
Managing Editor

Peter Economy
Associate Editor


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